A couple of decades back, marketing was done at a mass targeting level, majorly through print media and television advertisements. Fast forward to today, we have personalized advertisements targeted toward each individual. The current generation brands are focusing more on data-driven marketing strategies, which use smart data to deliver better…
Hemanand has taken a particular interest to join Atliq’s advisory board to practice his expertise in delivering tangible outcomes to businesses using analytics which is always close to his heart. Hem quit his last corporate role as an analytics manager for an FMCG company in June 2022 to become the co-founder of Codebasics – an opportunity which he regards highly for enabling him to live his passion for sharing knowledge with budding aspirants.
With 8+ joyful years in the industry, he has experience in delivering end-to-end solutions to more than 35+ analytics projects by working closely with business stakeholders across several functions, nations, and cultures. Apart from enjoying problem-solving, efficient process optimization for better business decisions. He carries a specific knowledge in using his IT skills with the business acumen through which he is fluent with technical and non-technical stakeholders. He is also a certified supply chain professional and a certified Microsoft solution associate.
Joining hands with us as a part of the Board of Advisors, Stephanie is also the CEO & Chief Data Officer at DataCents Analytics, LLC. Her expertise lies in the innovative transformation of complex, diverse data into digestible/predictive analytics for both public & private sectors and product consultation. She leads technological transformations, provides data science on-demand, and drives the betterment of organizations’ bottom line. She specializes in government-servicing for-profit and non-profit organizations.
Apart from these, she has a keen interest in diversity & inclusion (DEI), mentoring and upskilling those from diverse backgrounds in the tech space and she has been featured by Forbes Ignite, Public Sector Network (PSN) and the Women in Tech podcast.
“In my early career, I worked at organizations with very structured and process-driven work cultures. Everything was by the book – strict clock-in times, set workflows, and narrow work scopes focused on executing repetitive projects. The priority was delivering specified outcomes on time. While this provided good training, the regulated environment allowed little flexibility or room for creativity, personal growth, or team bonding. Spontaneity was rare and out-of-the-box thinking was unconventional. The work hours were intense but interactions outside core work were minimal. Changing jobs was the only avenue for advancement or gaining exposure to newer skills. Eventually, I felt the need to expand my horizons and experience a more dynamic and collaborative work culture.
At my earlier job, after dedicating over a year, I realized our expectations were misaligned when they couldn’t accommodate my important personal needs. Though disheartened, it furthered my resolve to find an employer that valued me holistically – both professionally and personally. A friend introduced me to AtliQ, then a promising startup with no design team. I took a chance, interviewed, and was excited to be selected as their first designer.
Transitioning from my previous company to AtliQ marked a transformational shift in my career. This opportunity allowed me to build the design function from scratch and make an impact from day one. Here, I have the flexibility to manage my work hours and take time off when needed. The 5 day work week helps me maintain a healthy work-life balance where I can spend quality time with family and pursue hobbies like playing cricket, going for walks, and meeting up with friends.
Today, after 5 wonderful years, I head the graphic design department. What I love most about AtliQ is the management support, great work environment, and opportunities for personal growth through seminars, one-on-one monthly meetings, and self-learning. I feel valued as an employee here and am proud to be part of the AtliQ family. Leaving my previous job was difficult but it led me to an employer who appreciates me. I’m glad I took the chance with a startup like AtliQ and have seen it grow over the years with my career growth.”
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